We’ve all seen them. Elaborate acts using mostly practical and simple props. Some are good, others are not.
So how do we identify the good ones, the ones that are going to bring the most attention, the most money? Well, we could guess or we could identify key characteristics that support a belief in the performance.
So, go to where you think the crowds are going to be so you get a good seat. Now here is the kicker, when you’re right about picking a good seat, you’re going to want to stay and watch the whole show from your superb vantage point. DON’T!!! Sell your seat to someone who is only there for the climactic point of the show. Then go find the next big show while everyone else finishes that one.
Don’t go to where the biggest crowds already are.
Z. Rowe Price